Accelerating Growth in the Microsoft Partner Ecosystem - Elena Kennedy, Microsoft

In this episode of the Partner1 Distinguished Expert Speaker Series, we sit down with Elena Kennedy, Senior Partner Development Manager at Microsoft. Elena shares her extensive experience and insights on driving partnership success with cloud providers and AI startups. We discuss the strategic priorities for aligning with Microsoft, emerging trends in the ISV and software partner ecosystem, and the role of the commercial marketplace in accelerating growth.

Key highlights include:

Strategic Priorities: Elena's top three priorities for software companies to focus on when aligning with Microsoft, including leveraging Microsoft programs, showcasing compelling customer stories, and prioritizing partnership development. Emerging Trends: Insights on the latest trends in the ISV and software partner ecosystem, including untapped opportunities and innovative solutions leveraging Azure AI.

Commercial Marketplace: The role of the commercial marketplace in driving growth for ISVs and the potential for multi-party private offers.

Deepening Engagement: Steps for companies already co-selling with Microsoft to deepen their engagement and grow faster.

Leadership Qualities: Critical leadership qualities and mindsets for software companies navigating rapid growth within the Microsoft ecosystem.

Tune in to learn about the latest strategies, innovative use cases, and the future of partnerships with Microsoft. Whether you're a SaaS company, services partner, investor, executive, board member, or simply interested in the intersection of AI and cloud partnerships, this episode is packed with valuable information and expert perspectives.