Co-Sell Mastery in the Microsoft Ecosystem

Brian Galicia is a Global ISV Sales leader within Microsoft. His partner team empowers partners & ISVs to grow their revenue on the Microsoft Cloud. He has been with Microsoft for 18+ years across various leadership roles including Sales and Marketing and has won numerous awards including the prestigious Microsoft Circle of Excellence/Platinum Club. He is a keynote speaker and a published co-author of “Navigating LinkedIn for Sales”, which was the #1 Sales & Selling Techniques book the week it was launched on the Kindle Store.

In this episode of the Partner1 Distinguished Expert Speaker Series, we sit down with Brian Galicia for a dynamic conversation on scaling partnerships in the Microsoft ecosystem. Brian shares insights from nearly two decades at Microsoft, leading a global portfolio of ISVs and helping software companies build scalable, cloud-first businesses.

Key highlights include:

• Partnership at Scale: Brian’s perspective on what it takes for ISVs and SIs to align effectively with Microsoft’s evolving priorities and commercial motions.

• Opportunities for Growth: Reflections on areas that partners are not focusing on today that are missed opportunities for growth

• Co-sell Readiness & Marketplace Momentum: Practical advice for partners looking to deepen engagement, build trust with Microsoft sellers, and drive velocity through the Microsoft Marketplace

• Personal Insights: A behind-the-scenes look at Brian’s journey, from his role at Microsoft to his passions outside work, including LinkedIn and personal branding

Whether you're a founder, partnership leader, or GTM executive, this episode is packed with real-world insights, tactical strategies, and inspiration to help you grow faster and partner smarter within the Microsoft ecosystem.