Growing Through Connection: Unlocking SMC Growth in Interconnected Ecosystems

🎙 In this episode of the Partner1 Distinguished Expert Speaker Series, we sit down with Regina Johnson, Partner Engagement Leader at Microsoft, to explore how interconnected economies can unlock new growth paths for SMCs. Regina shares her unique perspective on the power of partnerships to expand customer reach, build community, and drive impact at scale. We discuss how storytelling fuels visibility and trust, how cloud ecosystems are reshaping the partner landscape, and why representation matters at every level of business. If you're a Microsoft software or solutions partner looking to grow through community and collaboration, this is a must-listen conversation.

 

Key highlights include:

• Partnership as a Path to Impact: Regina’s perspective on how SMCs can use partnerships to unlock new markets, drive sustainable growth, and create community-driven impact.

• Representation and Visibility: Why representation in leadership, storytelling, and partnerships isn’t just important - it’s essential for building trust and economic opportunity.

• Scaling Through Ecosystems: Insights into how cloud ecosystems and Microsoft’s partner programs are reshaping the growth trajectories for small and mid-sized businesses.

• Authentic Storytelling: The role of storytelling in building credibility, increasing visibility, and connecting with customers in meaningful ways.

• Personal Mission Meets Partner Strategy: A look into Regina’s own journey - how her background, purpose, and passion for inclusive growth shape her leadership and her work at Microsoft.