Navigating the Salesforce Ecosystem

And we're back with Season 2 of the Partner1® Distinguished Expert Speaker Series!

Please welcome Heather Mason, seasoned Salesforce ecosystem leader and CEO of ISV Accelerators. Heather breaks down why, when and how to partner with Salesforce, changes in the Salesforce ecosystem, why partners are now having their moment and ways to get started. For anyone looking to get started in the Salesforce ecosystem, this is a must-listen.

If you're wondering how to kickstart your company's partner-led growth, this free comprehensive assessment will let you know your areas of opportunity in just 5 minutes.

 

About Heather:

Heather Mason is a sales and alliances leader who has spent more than a decade shaping how Salesforce and its ISV partners win together. She’s worked every angle of the ecosystem—from building partnerships as an ISV, to leading strategic partner roles inside Salesforce, to now guiding high-growth companies as both an advisor and operator.

Heather is the founder of ISV Accelerators, a boutique advisory firm that provides Fractional Alliance and Sales leadership to a select group of high-potential Salesforce ISV partners. Her approach is simple but powerful: define a clear "better together" value prop that resonates within the Salesforce ecosystem, show how that joint solution drives customer outcomes, and build go-to-market motions that create real, measurable impact for her clients.

Across every role, Heather is known for her ability to quickly grasp a customer’s business, uncover opportunities others miss, and translate complex partner value propositions into clear, actionable strategies. She’s here today to share what she’s learned from eleven years navigating—and helping shape—the Salesforce partner landscape.